How to Use Social Media to Recruit Donors and Volunteer

With “bite-size” information and almost instant delivery, social media is becoming a key player in recruiting both volunteers and donors for nonprofits. Here are some tips to keep in mind when reaching out for support on social media. Keep potential donors or volunteers informed Share your news – Regularly update your followers on your accomplishments, […]

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Use Storytelling to Report Nonprofit Outcomes

Nonprofit leaders may tend to associate storytelling with marketing efforts, but creating a narrative for your organization is equally helpful in outcomes measurement for nonprofits. ESC Consultant Barry Seltser breaks down what an organization’s story should include, and how nonprofit leaders can collect the necessary information to build an effective narrative for reporting outcomes. Whether you are […]

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How to Make Nonprofit Content Stick on Social Media

  Some nonprofits are in a better position than others to create compelling content, especially in social media marketing. For instance, the number one tip we come across is to post compelling photos, but let’s explore that for a moment:  how can a nonprofit offering management consulting services compete with another working to find homes […]

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Meet the ESC Consultants: Sue Ogle

  One of ESC’s greatest assets is our ability to offer internal workshops and trainings to clients as part of any consulting project. Our trainings have proven to increase productivity among staff, build communications skills within boards, and strengthened executive teams at nonprofits of all sizes. We owe a great deal of our ability to […]

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5 Tips for Emergency Succession Planning

In nonprofit management, succession planning is an absolute necessity. Executive transition—no matter how long a leader holds his or her title—is inevitable over time. In her Succession Planning workshop, ESC Consultant Sue Ogle teaches that board members must be mindful of the possibility: What would happen if our Executive Director was not available to work […]

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Nonprofit Marketing Tips: Selecting a Messaging Category

In marketing for nonprofits, the Messaging process consists of four key areas: Defining Your Target Audience, Selecting a Category, Creating Differentiation, and Constructing Reasons to Believe. The second phase, Selecting a Category, may seem like a simple task, but, according to ESC consultants Marjorie Bauer and Debra Yanofsky, there is a great deal of deliberation […]

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Establishing Mission Priorities in Nonprofit Financial Planning

From an operational perspective, establishing mission priorities within a nonprofit—while often associated with Marketing, Strategic Planning or other more ambiguous components of organizational development—is central to the financial stability of an NPO and should be a key part of any Financial Planning project. ESC has developed this particular strategy to help nonprofit leaders define those […]

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Nonprofit Fundraising Tips: Reaching New Donors

Maintaining donor relations is a challenge in itself, so how can nonprofits effectively dedicate time to reaching new donors? The answers are simple, but nonprofit staff, volunteers and board members must follow guiding principles to conduct new donor outreach with the best results possible. ESC Consultant Bruce Enders and President & CEO Bethany Kendall present […]

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The Structure of Strategic Planning

ESC’s number one consulting project type is Strategic Planning. Due to the number of Strategic Planning projects conducted through our organization each year, we often forget that not every nonprofit leader knows the ins and outs of such an undertaking if you know anything about this process at all, so today we’re breaking down this type […]

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Guest Blog: Nonprofit vs. Corporate Board Smackdown

Guest blog post by ESC Consultant & Governance Expert Theresa Hamacher If there’s an evergreen topic in the governance world, it’s comparing and contrasting nonprofit and corporate boards. Lengthy articles analyzing the similarities and differences appear at regular intervals in the nonprofit press. Some of these pieces argue that the two types of boards are […]

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