Janice has over 30 years of experience in consulting and marketing in both the private and non-profit sectors helping organizations to focus on strategic issues and implement plans to address them. Her primary expertise is developing organizational and marketing strategy, including the analysis of consumer insights and competitive trends to facilitate organizational change. Her focus in leading teams has been on strategic and collaborative decision-making. Janice has additional expertise in helping organizations use technology to enhance the delivery of their marketing message, reach new potential clients and implement efficiency improvements. Prior to ESC, Janice was the Director of the Executive MBA Program at Boston University where she held a senior executive position responsible for the marketing, admissions, and operations of a highly ranked degree program.
At ESC, Janice has provided consulting services to non-profit organizations including Boston By Foot, Boston Jewish Film, National Bureau of Economic Research, Tutoring +, and Urban College of Boston, among others.
Janice spent a large part of her career in marketing for the banking and financial services industry. As Vice President of Marketing at Fidelity, Janice designed and executed online strategy, and developed and marketed new product lines to enhance the consumer experience and loyalty.
Janice holds an MBA from Boston University School of Management, a Master of Social Planning (MSP) from Boston College School of Social Work, and a BA degree from Ithaca College.
“Non-profits often come to ESC when they are at an inflection point needing to grow their clients, enhance their awareness, shift direction or possibly amplify their fundraising. It is gratifying to assist non-profits to focus on their strategic alternatives, assess the competitive landscape, create strong positioning/messaging and help them strengthen their brand.”