Claire has over 25 years of experience in marketing and technical writing for large and small high-tech companies. She has held senior marketing positions at Chordiant Software, Kana and Wang Laboratories. In 2001, she started a marketing communications consulting firm, providing services to a wide variety of local and national companies. In addition, Claire has taught business writing and literature courses at Southern New Hampshire University and Notre Dame College in Manchester. She is a graduate of George Washington University and holds and MA from the University of New Hampshire.
Claire specializes in understanding what makes target audiences “tick” so that organizations can effectively communicate with their constituents. Her expertise includes research and analysis to identify appropriate branding and messaging that addresses specific client segments. Highly experienced in marketing across multiple communication channels, she tailors messaging and communication strategies to precisely target each identified audience.
Since joining ESC in 2015, Claire has provided marketing consulting services to a variety of nonprofits in New Hampshire including the Seacoast Science Center, Rockingham Nutrition and Meals on Wheels, The Bridge House homeless shelter, and the Joan G. Lovering Health Center. Currently, she is working on a messaging project for the Seacoast Village Project in Portsmouth, NH.
“Nonprofits do not always have the marketing budgets or resources that are available to large businesses, so it can be difficult for them to effectively convey their unique values. ESC has given me the opportunity to share my marketing know-how to help nonprofits better understand their clients and how to engage them. It is a privilege to be able to help people and organizations that bring so much good into our lives and our communities,” Claire says.