About the Organization
White Horse Recovery (WHR) is a nonprofit behavioral health center with locations in Ossipee and North Conway, NH. WHR offers comprehensive secular and faith-based substance use disorder programs and mental health services for ages six and up. Ongoing support programs to help adults though their recovery process are also offered. The WHR organization is based on Christian principals; all are welcome regardless of faith. White Horse meets everyone where they are along their journey, working with each individual to develop the most appropriate treatment program.
In 2018, WHR was looking to expand its impact by increasing the number of clients they could serve. WHR wanted to raise funds for a capital campaign so they could expand its services to help fill needs in Carroll County.
ESC had worked with WHR to complete a strategic plan. Through this process, WHR gained a thorough understanding of: 1) its unique contribution in the substance use disorder treatment space, 2) its current funding and resources, and 3) the capital required to meet its vision. As a result, WHR realized that they needed to strategically strengthen their donor base before undertaking a capital campaign.
How ESC Helped
To help WHR develop a strategic fundraising plan, two ESC consultants, Michael Daily and Craig Anderson, provided a workshop and training on preparing for a capital campaign and cultivating a donor base. The workshop allowed WHR to understand the planning needed for a capital campaign and provided resources for defining WHR’s donor requirements and assessing the current state of its donors against those requirements.
The senior leadership team took the training to heart: As a result of the workshops, WHR created a “donor pyramid” which defines the financial contributions and number of donors and prospects needed at each level to meet their goals. WHR has evaluated three years of donor behavior and mapped where they expect donors to fall in that pyramid, and has created an annual appeal team to facilitate an annual fund drive. Laura Uggerholt, COO of WHR, said, “We are thankful for our working relationship with ESC. The organization’s expertise and passion have been a tremendous resource for White Horse.”