In nonprofit marketing, it is essential for leaders to define the target audience they hope to reach and make aware of their organization. In their Messaging workshop, ESC Consultants Marjorie Bauer and Debra Yanofsky teach that targeting is the first step in a market positioning process, which consists of: 1.) Defining the target audience […]
ESC Blog: nonprofits
Improve Outcomes Measurement with a Logic Model Ladder
Every nonprofit management process needs tools to help organizations maximize their impact. Outcomes measurement is no exception. ESC Consultant Barry Seltser offers the idea of a Logic Model Ladder to help nonprofit leaders better organize their efforts during an outcomes measurement consulting project or everyday meeting. Outcomes are important to three main components of […]
Meet the Consultants: Gabriele Loebbert
ESC Consultant Gabriele Loebbert’s favorite experience in nonprofit consulting is bringing missions to results. She has enjoyed her experiences in expanding client reach and facilitating organizational growth as a part of her consulting project teams. “You have to capitalize on revenue-generating opportunities,” she said. “Growth is vital to expanding an organization’s reach and ability to […]
Social Media for Nonprofits: What to Aim For
“An archer cannot hit the bullseye if he doesn’t know where the target is.” – Anonymous It’s clear that social media helps nonprofits build relationships with a wealth of different individuals and organizations—donors, existing volunteers, potential new clients, and many more vital connections—but how can nonprofits best focus their social media efforts? ESC consultant Mike […]
Hiring nonprofit employees: Creating a competency-based interviewing process
All nonprofits go through the employee and volunteer hiring process, but has your organization formerly focused on competency-based interviewing? Read on for an overview of how this tactic can improve the caliber and longevity of new hires in any field. What is competency? Competency is an underlying characteristic of an employee (for example, a […]
Performance Management: Four Components for Success
Performance Management is a year-round cycle of setting goals, and measuring and rewarding results, for each individual in an organization. There are five steps to effective performance management for nonprofits and four major components: establishing business and developmental goals at the individual level, providing ongoing coaching and feedback to maximize performance, conducting formal reviews and evaluations, and […]
Top 10 Online Practices for Nonprofit Marketing
If you are a nonprofit management professional, you know that social media and online presence is vital to the success of your organization’s marketing efforts today. Mike Byrnes, an ESC Consultant and active independent social media speaker and consultant, names ten key points for managing online content, websites and social media for nonprofits. 1.) […]
Setting Targets in Outcomes Measurement
Is outcomes measurement a struggle for your nonprofit organization? In ESC Consultant Barry Seltser’s workshop, “What Difference are You Making?: Developing and Measuring Outcomes,” attendees can improve on their knowledge of this important topic. In this workshop, attendees learn that a key step in outcomes measurement for nonprofit organizations is setting targets. By focusing on […]
