What We’re Reading: January 2017

Nonprofits Opposed to Trump’s Ideology See a Surge in Donations, The New York Times Nonprofits across the nation such as Planned Parenthood and the ACLU have had an incredible increase in monetary support following the November presidential election. Says Anthony D. Romero, executive director of the ACLU, “All of this support will be put to good […]

Read More…


How to Make Nonprofit Content Stick on Social Media

  Some nonprofits are in a better position than others to create compelling content, especially in social media marketing. For instance, the number one tip we come across is to post compelling photos, but let’s explore that for a moment:  how can a nonprofit offering management consulting services compete with another working to find homes […]

Read More…


Meet the ESC Consultants: Sue Ogle

  One of ESC’s greatest assets is our ability to offer internal workshops and trainings to clients as part of any consulting project. Our trainings have proven to increase productivity among staff, build communications skills within boards, and strengthened executive teams at nonprofits of all sizes. We owe a great deal of our ability to […]

Read More…


5 Tips for Emergency Succession Planning

In nonprofit management, succession planning is an absolute necessity. Executive transition—no matter how long a leader holds his or her title—is inevitable over time. In her Succession Planning workshop, ESC Consultant Sue Ogle teaches that board members must be mindful of the possibility: What would happen if our Executive Director was not available to work […]

Read More…


Nonprofit Marketing Tips: Selecting a Messaging Category

In marketing for nonprofits, the Messaging process consists of four key areas: Defining Your Target Audience, Selecting a Category, Creating Differentiation, and Constructing Reasons to Believe. The second phase, Selecting a Category, may seem like a simple task, but, according to ESC consultants Marjorie Bauer and Debra Yanofsky, there is a great deal of deliberation […]

Read More…


Establishing Mission Priorities in Nonprofit Financial Planning

From an operational perspective, establishing mission priorities within a nonprofit—while often associated with Marketing, Strategic Planning or other more ambiguous components of organizational development—is central to the financial stability of an NPO and should be a key part of any Financial Planning project. ESC has developed this particular strategy to help nonprofit leaders define those […]

Read More…


Nonprofit Fundraising Tips: Reaching New Donors

Maintaining donor relations is a challenge in itself, so how can nonprofits effectively dedicate time to reaching new donors? The answers are simple, but nonprofit staff, volunteers and board members must follow guiding principles to conduct new donor outreach with the best results possible. ESC Consultant Bruce Enders and President & CEO Bethany Kendall present […]

Read More…


The Structure of Strategic Planning

ESC’s number one consulting project type is Strategic Planning. Due to the number of Strategic Planning projects conducted through our organization each year, we often forget that not every nonprofit leader knows the ins and outs of such an undertaking if you know anything about this process at all, so today we’re breaking down this type […]

Read More…


Guest Blog: Nonprofit vs. Corporate Board Smackdown

Guest blog post by ESC Consultant & Governance Expert Theresa Hamacher If there’s an evergreen topic in the governance world, it’s comparing and contrasting nonprofit and corporate boards. Lengthy articles analyzing the similarities and differences appear at regular intervals in the nonprofit press. Some of these pieces argue that the two types of boards are […]

Read More…


Get the Most Out of the Best Social Media Platform for Nonprofits

ESC Consultant Mike Byrnes knows a thing or two about social media. You may have seen him speak at a past ESC engagement or at any one of his appearances around the globe—his company, Byrnes Consulting LLC, specializes in social media and online marketing, and he’s been an incredible resource for ESC nonprofit clients over […]

Read More…