Rockingham Nutrition and Meals on Wheels


Rockingham Nutrition and Meals on Wheels (RNMOW) provides nutritious meals and beneficial support services to older and disabled residents of Rockingham County, New Hampshire. The services provided help community members maintain healthy, independent lives.

The organization serves approximately 3,000 clients a year through lunch centers throughout the county, home delivery services, and transportation clients. RNMOV also works with the families of clients as they are often the direct point of contact for food recipients.


RNMOW contacted ESC to help the organization develop new branding and messaging to better reflect the broader goals of the mission and change the perception that the organization simply delivers food to the needy.

How ESC Helped

ESC matched RNMOW with Claire Larrabee, a consultant with over 25 years of experience in marketing and technical writing.

Calire analyzed the problem through extensive discussions with the RNMOW main office staff, review of all their existing communication vehicles, and site visits to multiple lunch centers to interview lunch center staff, lunch center clients and drivers who deliver meals to home-bound clients.


The outcome of the project was a client branding and marketing strategy report which offered detailed branding and messaging recommendations including: targeted and consistent client communications; messaging to a new potential client segment; revamping the website; revising and expanding print marketing materials; launching a public relations campaign to promote special activities at the lunch centers; increased use of social media; and increased distribution of marketing materials at relevant locations.


RNMOW has been incorporating the branding and messaging recommendations into their communications with donors and clients. As a follow-on project, they engaged ESC to identify website design firms and cost estimates to develop a new website.

Other featured Client Stories:
  • Seacoast Science Center
  • Maverick Landing Community Services
  • White Horse Recovery Client Success Story
  • Thrive Support & Advocacy
    Thrive was looking to develop a five-year strategic plan that would allow sustainable growth in the face of uncertain funding and service expectations. Thrive wanted to engage the Board in a planning process that would include input from all stakeholders.
  • Chica Project
    In 2017, Chica Project reached out to ESC as the organization was looking at ways to reach more girls by expanding its programs and services.
  • Ausbon Sargent Land Preservation Trust
    Ambitiously trying to protect more land and increase donor presence, ESC helped a new committee raise awareness of their goals and increase the number of donors by 20%.
  • Hanover Theatre
    Creating a new script for the leadership of a regional theatre company.
  • Seacoast Science Center
    ESC makes a splash in giving new life to the Seacoast Science Center.
  • Talking Information Center
    Facing changes to their government funding source, TIC turned to ESC to help develop a new strategic plan to grow revenue, strengthen the board, and help them prepare for a leadership transition.
  • White Birch Community Center
    With recent leadership changes, ESC helped develop a strategic plan to ensure long-term stability while introducing new, innovative programs.
  • Cambridge Community TV
    Channeling Success at a nationally recognized award-winning community media center, CCTV partnered with ESC to carry out a series of planning and operational projects over a five year period.
  • National Alliance on Mental Illness New Hampshire
    ESC developed strategic initiatives to raise awareness for mental health and ultimately improving the lives of others.
  • Harbor Homes
    ESC was the catalyst for change as Harbor Homes incorporated new technological initiatives to better meet their mission of providing services to the homeless and mentally ill.
  • Squam Lakes Natural Sciences Center
    ESC helped SLNSC explore opening a nature preschool to expand their ability to reach young children and possibly to provide additional income within the context of the organization’s mission.
  • Family Continuity
    ESC worked with Family Continuity to strengthen its Board and set the stage for a new strategic planning process, leading to financial stability and sustainability for the future.
See our complete FY 16 and FY 17 client list here.