Getting Your Target Audience to Follow You

You have invested a lot of time into developing a social media strategy that fits within your organization’s larger marketing & communications plan – now all you need is for your target audience to take notice. The common question at this stage is “how?” At ESC’s recent Social Media Forum, Stacy Thompson of LivableStreets Alliance gave a […]

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What We’re Reading: May 2016

“How Technology Transformed a Legacy Charity,” Chronicle of Philanthropy The president of the National Audubon Society presents a case study on the positive impact investment in technology had, and continues to have, on the organization. “36 Useful Apps & Online Tools for Nonprofits,” Nonprofit Tech for Good Are you looking for a tool to help streamline your […]

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Key Learnings from ESC’s Executive Forum on Social Media

On May 3rd,  ESC of New England brought together a panel of social media experts from small, medium, and large nonprofits to talk about how they have successfully used social media to advance organizational goals. Moderated by ESC Consultant and marketing expert Gabe d’Annunzio, the three panelists provided sage wisdom for nonprofits of all sizes […]

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ESC & AMC Partner to Deliver Social Media Forum for Environmental Organizations

ESC’s Environmental Practice Group is partnering with the Appalachian Mountain Club to present a forum focusing on how environmental organizations can use social media more effectively. The Executive Forum on Social Media will be held on Tuesday, May 3 at AMC’s Boston office. The forum is free and open to all professionals from the environmental sector. (Registration […]

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What We’re Reading: April 2016

“5 Mistakes of a Young Leader,” Thin Difference An important reminder for all leaders that without failures, there is no discovery. “Economy Continues to Dominate Concerns of Nonprofit Leaders in 2016,” Board Source Many boards are concerned about economic change. Is yours? “The industry that adds jobs throughout a recession, but makes no profits,” The […]

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A Message to Our Consultants from ESC’s Executive Director

Executive Director Julie Crockford gathers with ESC Consultants after the Spring 2016 Consulting Skills workshop held at the Neighborhood Club in West Newton, MA. Dear ESC Consultants, This week is National Volunteer Week. At ESC, volunteers are the most valuable resource of our organization. We are grateful to you for donating your time, your talent and […]

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5 Ways Your Nonprofit Can Participate This #GivingTuesday

This year, Giving Tuesday falls on December 1st. This annual day of giving comes third in line after Thanksgiving, following Black Friday and Cyber Monday. Charitable giving on Giving Tuesday has grown every year since the movement began in 2012. Since 2012, online donations made on the Tuesday after Thanksgiving have increased by nearly 500%. […]

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The 21st Century Appeal

Donations from online fundraising and crowdfunding campaigns are growing at over 13.5% per year, and more than 6% of all charitable giving is done through these platforms.* Here are some tips on how to take advantage of these resources. Use the platform to build a community Tell your story in a personal way. Connect with […]

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How to Use Social Media to Recruit Donors and Volunteer

With “bite-size” information and almost instant delivery, social media is becoming a key player in recruiting both volunteers and donors for nonprofits. Here are some tips to keep in mind when reaching out for support on social media. Keep potential donors or volunteers informed Share your news – Regularly update your followers on your accomplishments, […]

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Keep Your Vital Volunteers

Volunteers are essential to the ability of nonprofits to execute their mission. While volunteer recruitment is often the top priority it is equally important to focus on volunteer retention. Here are some volunteer management best practices from ESC consultant Terry Hamacher’s workshop, the People Factor, focusing on best practices for volunteer retention. Orientation is a […]

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