Is Twitter right for your organization?

Nonprofits have a variety of social media platforms at their disposal to aid them in advancing their mission and connecting with the community in which they serve. It is important, however, for nonprofits to pick and choose which platforms will work best for them and invest time and energy to develop strategies that will allow […]

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Key Learnings from ESC’s Executive Forum on Social Media

On May 3rd,  ESC of New England brought together a panel of social media experts from small, medium, and large nonprofits to talk about how they have successfully used social media to advance organizational goals. Moderated by ESC Consultant and marketing expert Gabe d’Annunzio, the three panelists provided sage wisdom for nonprofits of all sizes […]

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5 Ways Your Nonprofit Can Participate This #GivingTuesday

This year, Giving Tuesday falls on December 1st. This annual day of giving comes third in line after Thanksgiving, following Black Friday and Cyber Monday. Charitable giving on Giving Tuesday has grown every year since the movement began in 2012. Since 2012, online donations made on the Tuesday after Thanksgiving have increased by nearly 500%. […]

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How to Use Social Media to Recruit Donors and Volunteer

With “bite-size” information and almost instant delivery, social media is becoming a key player in recruiting both volunteers and donors for nonprofits. Here are some tips to keep in mind when reaching out for support on social media. Keep potential donors or volunteers informed Share your news – Regularly update your followers on your accomplishments, […]

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The Facebook Algorithm

In terms of nonprofit organizations and affiliated individuals, Facebook has been somewhat of an underused or misunderstood tool. However, when used correctly it can be an incredible resource. One of the keys to cultivating your audience on Facebook is understanding the Facebook algorithm. The popularity of Facebook is very impressive. ESC consultant and social media […]

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How to Make Nonprofit Content Stick on Social Media

  Some nonprofits are in a better position than others to create compelling content, especially in social media marketing. For instance, the number one tip we come across is to post compelling photos, but let’s explore that for a moment:  how can a nonprofit offering management consulting services compete with another working to find homes […]

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Get the Most Out of the Best Social Media Platform for Nonprofits

ESC Consultant Mike Byrnes knows a thing or two about social media. You may have seen him speak at a past ESC engagement or at any one of his appearances around the globe—his company, Byrnes Consulting LLC, specializes in social media and online marketing, and he’s been an incredible resource for ESC nonprofit clients over […]

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Top 10 Online Practices for Nonprofit Marketing

  If you are a nonprofit management professional, you know that social media and online presence is vital to the success of your organization’s marketing efforts today. Mike Byrnes, an ESC Consultant and active independent social media speaker and consultant, names ten key points for managing online content, websites and social media for nonprofits. 1.) […]

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