In marketing for nonprofits, the Messaging process consists of four key areas: Defining Your Target Audience, Selecting a Category, Creating Differentiation, and Constructing Reasons to Believe. The second phase, Selecting a Category, may seem like a simple task, but, according to ESC consultants Marjorie Bauer and Debra Yanofsky, there is a great deal of deliberation […]
ESC Blog: Nonprofit Management Tips
Establishing Mission Priorities in Nonprofit Financial Planning
From an operational perspective, establishing mission priorities within a nonprofit—while often associated with Marketing, Strategic Planning or other more ambiguous components of organizational development—is central to the financial stability of an NPO and should be a key part of any Financial Planning project. ESC has developed this particular strategy to help nonprofit leaders define those […]
Nonprofit Fundraising Tips: Reaching New Donors
Maintaining donor relations is a challenge in itself, so how can nonprofits effectively dedicate time to reaching new donors? The answers are simple, but nonprofit staff, volunteers and board members must follow guiding principles to conduct new donor outreach with the best results possible. ESC Consultant Bruce Enders and President & CEO Bethany Kendall present […]
The Structure of Strategic Planning
ESC’s number one consulting project type is Strategic Planning. Due to the number of Strategic Planning projects conducted through our organization each year, we often forget that not every nonprofit leader knows the ins and outs of such an undertaking if you know anything about this process at all, so today we’re breaking down this type […]
Get the Most Out of the Best Social Media Platform for Nonprofits
ESC Consultant Mike Byrnes knows a thing or two about social media. You may have seen him speak at a past ESC engagement or at any one of his appearances around the globe—his company, Byrnes Consulting LLC, specializes in social media and online marketing, and he’s been an incredible resource for ESC nonprofit clients over […]
Nonprofit Marketing Tips: Define Your Target Audience
In nonprofit marketing, it is essential for leaders to define the target audience they hope to reach and make aware of their organization. In their Messaging workshop, ESC Consultants Marjorie Bauer and Debra Yanofsky teach that targeting is the first step in a market positioning process, which consists of: 1.) Defining the target audience […]
Improve Outcomes Measurement with a Logic Model Ladder
Every nonprofit management process needs tools to help organizations maximize their impact. Outcomes measurement is no exception. ESC Consultant Barry Seltser offers the idea of a Logic Model Ladder to help nonprofit leaders better organize their efforts during an outcomes measurement consulting project or everyday meeting. Outcomes are important to three main components of […]
Hiring nonprofit employees: Creating a competency-based interviewing process
All nonprofits go through the employee and volunteer hiring process, but has your organization formerly focused on competency-based interviewing? Read on for an overview of how this tactic can improve the caliber and longevity of new hires in any field. What is competency? Competency is an underlying characteristic of an employee (for example, a […]
Performance Management: Four Components for Success
Performance Management is a year-round cycle of setting goals, and measuring and rewarding results, for each individual in an organization. There are five steps to effective performance management for nonprofits and four major components: establishing business and developmental goals at the individual level, providing ongoing coaching and feedback to maximize performance, conducting formal reviews and evaluations, and […]
Top 10 Online Practices for Nonprofit Marketing
If you are a nonprofit management professional, you know that social media and online presence is vital to the success of your organization’s marketing efforts today. Mike Byrnes, an ESC Consultant and active independent social media speaker and consultant, names ten key points for managing online content, websites and social media for nonprofits. 1.) […]
