Cambridge Community TV

Photo Courtesy of Cambridge Community TV

CHANNELING SUCCESS  

Cambridge Community Television (CCTV) is a nationally recognized award-winning community media center that is the voice and vision of all residents, businesses and organizations in the city. CCTV provides tools and training to foster free speech and creative expression, and involves people from across the city as producers and viewers of media that is informative, engaging and as diverse as the Cambridge community.

CCTV has been named number one in the country ten times by the national Alliance for Community Media! The organization operates three local cable channels and two dynamic websites. Its programs include workshops on media production and technology, public computer labs, and special outreach programs for youth, seniors and nonprofits.

CCTV partnered with ESC to carry out a series of important planning and operational projects over a five year period. ESC’S deep and diverse cadre of consultants was able to support CCTV in the following important activities, which helped the organization expand and strengthen its position in Cambridge:

  • Advice and counsel on buy/rent facilities decision
  • Capital Campaign feasibility study
  • Strategic Plan
  • Market research that included a Community Survey to determine citizen preference in the delivery of local news
  • Branding including design of new visuals for community-facing purposes

Today, CCTV continues to be one of Cambridge’s shining lights! ESC watches CCTV with deep pride and friendship.

Other featured Client Stories:
  • Chica Project
  • Rockingham Nutrition and Meals on Wheels
    RNMOW contacted ESC to help the organization develop new branding and messaging to better reflect the broader goals of the mission and change the perception that the organization simply delivers food to the needy.
  • Ausbon Sargent Land Preservation Trust
    Ambitiously trying to protect more land and increase donor presence, ESC helped a new committee raise awareness of their goals and increase the number of donors by 20%.
  • Hanover Theatre
    Creating a new script for the leadership of a regional theatre company.
  • Seacoast Science Center
    ESC makes a splash in giving new life to the Seacoast Science Center.
  • Talking Information Center
    Facing changes to their government funding source, TIC turned to ESC to help develop a new strategic plan to grow revenue, strengthen the board, and help them prepare for a leadership transition.
  • White Birch Community Center
    With recent leadership changes, ESC helped develop a strategic plan to ensure long-term stability while introducing new, innovative programs.
  • National Alliance on Mental Illness New Hampshire
    ESC developed strategic initiatives to raise awareness for mental health and ultimately improving the lives of others.
  • Harbor Homes
    ESC was the catalyst for change as Harbor Homes incorporated new technological initiatives to better meet their mission of providing services to the homeless and mentally ill.
  • Squam Lakes Natural Sciences Center
    ESC helped SLNSC explore opening a nature preschool to expand their ability to reach young children and possibly to provide additional income within the context of the organization’s mission.
  • Family Continuity
    ESC worked with Family Continuity to strengthen its Board and set the stage for a new strategic planning process, leading to financial stability and sustainability for the future.
See our complete FY 16 and FY 17 client list here.